BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	32 544	2.2%	15.0%	0.1	43 101 635	1.9%	22.8%	0.2	0.7%
MoM	148 385	-6.3%	15.4%	-1	197 084 075	-6.4%	23.0%	-1.5	-1.3%
YTD	1 258 664	-17.4%	10.6%	0.5	1 605 557 832	5.9%	15.0%	2.2	-21.2%
MAT	2 182 880	-17.5%	10.3%	0.5	2 656 296 944	7.7%	14.4%	2.2	-21.5%
KAPSIKAM
WoW	9 392	-5.2%	1.7%	-0.1	8 097 364	-5.7%	2.8%	-0.1	-1.7%
MoM	44 809	-14.2%	1.8%	-0.2	38 770 532	-14.8%	2.9%	-0.4	-4.2%
YTD	410 904	-16.4%	2.2%	-0.3	351 525 539	7.8%	3.7%	0	-4.5%
MAT	743 470	-15.4%	2.3%	-0.2	603 958 767	12.3%	3.8%	0.2	-7.3%
VIPROSAL
WoW	6 981	-4.2%	1.3%	0	5 734 087	-4.5%	1.9%	-0.1	-1.6%
MoM	33 211	-9.4%	1.3%	-0.1	27 427 340	-8.9%	2.0%	-0.1	-4.4%
YTD	277 458	-30.8%	1.4%	-0.5	223 381 555	-8.9%	2.2%	-0.4	-5.1%
MAT	499 168	-33.2%	1.5%	-0.6	383 450 957	-2.2%	2.3%	-0.2	-7.8%
SULFARGIN
WoW	1 380	-6.4%	0.3%	0	1 319 601	-6.9%	0.6%	-0.1	3.0%
MoM	6 432	5.9%	0.3%	0	6 178 805	3.0%	0.7%	0	5.9%
YTD	42 561	-19.1%	0.3%	-0.1	41 765 163	-3.6%	0.7%	-0.2	9.0%
MAT	71 696	-30.2%	0.3%	-0.2	67 560 728	-8.4%	0.7%	-0.2	7.1%
APILAC
WoW	611	2.3%	26.7%	1.2	467 758	-3.1%	65.7%	-0.4	-2.1%
MoM	2 465	-27.9%	25.6%	-5.1	1 945 220	-26.8%	65.2%	-7.1	-13.6%
YTD	24 080	-40.1%	26.9%	-9.2	19 990 378	-25.9%	69.9%	-5.6	-19.5%
MAT	42 608	-35.8%	26.5%	-8.8	34 778 751	-18.5%	69.4%	-4.8	-14.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 258 664	-17.4%	10.6%	0.5	1 605 557 832	5.9%	15.0%	2.2	-21.2%
KAPSIKAM	410 904	-16.4%	2.2%	-0.3	351 525 539	7.8%	3.7%	0	-4.5%
VIPROSAL	277 458	-30.8%	1.4%	-0.5	223 381 555	-8.9%	2.2%	-0.4	-5.1%
SULFARGIN	42 561	-19.1%	0.3%	-0.1	41 765 163	-3.6%	0.7%	-0.2	9.0%
APILAC	24 080	-40.1%	26.9%	-9.2	19 990 378	-25.9%	69.9%	-5.6	-19.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 182 880	-17.5%	10.3%	0.5	2 656 296 944	7.7%	14.4%	2.2	-21.5%
KAPSIKAM	743 470	-15.4%	2.3%	-0.2	603 958 767	12.3%	3.8%	0.2	-7.3%
VIPROSAL	499 168	-33.2%	1.5%	-0.6	383 450 957	-2.2%	2.3%	-0.2	-7.8%
SULFARGIN	71 696	-30.2%	0.3%	-0.2	67 560 728	-8.4%	0.7%	-0.2	7.1%
APILAC	42 608	-35.8%	26.5%	-8.8	34 778 751	-18.5%	69.4%	-4.8	-14.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	32 544	2.2%	15.0%	0.1	43 101 635	1.9%	22.8%	0.2	0.7%
KAPSIKAM	9 392	-5.2%	1.7%	-0.1	8 097 364	-5.7%	2.8%	-0.1	-1.7%
VIPROSAL	6 981	-4.2%	1.3%	0	5 734 087	-4.5%	1.9%	-0.1	-1.6%
SULFARGIN	1 380	-6.4%	0.3%	0	1 319 601	-6.9%	0.6%	-0.1	3.0%
APILAC	611	2.3%	26.7%	1.2	467 758	-3.1%	65.7%	-0.4	-2.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	148 385	-6.3%	15.4%	-1	197 084 075	-6.4%	23.0%	-1.5	-1.3%
KAPSIKAM	44 809	-14.2%	1.8%	-0.2	38 770 532	-14.8%	2.9%	-0.4	-4.2%
VIPROSAL	33 211	-9.4%	1.3%	-0.1	27 427 340	-8.9%	2.0%	-0.1	-4.4%
SULFARGIN	6 432	5.9%	0.3%	0	6 178 805	3.0%	0.7%	0	5.9%
APILAC	2 465	-27.9%	25.6%	-5.1	1 945 220	-26.8%	65.2%	-7.1	-13.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца